Development in the field of visibility and sales through purposeful marketing to Suomen Ylijäämävarasto

Suomen Ylijäämävarasto is Finland’s largest warehouse, online store and shop for windows, doors and fixtures in Hämeenlinna. In addition to product sales, the company offers free kitchen, window and door measurement services. The history of the company dates back to 1994, and the company’s original business idea of ​​purchasing surplus, bankruptcy and other items directly from manufacturers, factories and wholesalers has remained the red thread of operations since the beginning. About half of the company’s turnover comes from the sale of fixed furniture, such as kitchens, bathroom furniture and storage solutions. SYV sells its products directly to consumers, construction companies and various communities.

We developed the online store for the company and gained wider visibility and new customers for them. We also implemented social media marketing, email marketing, and Google marketing for the company. We designed and implemented purposeful marketing for the customer and managed to take it to a whole new level. Our successful actions significantly increased the company’s e-commerce sales. Our service has been customized and our cooperation is close and open.

“We recommend marketing services from Ideally to almost everyone, from small businesses to larger ones. Especially for start-ups, Ideally’s help is invaluable. The service is close to people and communication is effortless. Marketing with them is not as mythical and difficult as anyone might imagine. ”

-Joonas Ylhäinen, CEO, Suomen Ylijäämävarasto

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The monthly fee  includes the following:

  • Own communication environment for quick messaging
  • Weekly reports
  • Own number for the call system (Aircall, LeadDesk)
  • Monthly meeting
  • Creation of lists according to the customer profile
  • Team: SDR team, Account Manager and Sales Assistant


Price of one appointment: You only pay for completed appointments.

Our contracts always have a one-day notice period.

*Amounts are indicative estimates collected from several data points.

SDR: Sales Development Representative. Responsible for contacting and arranging meetings.

SDR manager: A person who is responsible for the SDR team and the business intelligence team. Leads, manages, sets goals and develops the whole operations.

Business intelligence:  The person responsible for doing the “back office”. Creates contact lists and is responsible for implementing the technical side and reporting.

Recruitment cost: A one-time payment for the costs associated with hiring a new person.

Software: Software costs for the contact lists and the tools used for the contact itself.

*Amounts are indicative estimates collected from several data points.