Growth for the Ecofurn Store’s online store through the introduction of organic channels

EcoFurn Store is the official distributor of EcoFurn Finland, which manufactures Finnish ecological handicraft furniture. Orders placed from the online store leave directly from the factory’s warehouse, so the EcoFurn Store offers the entire EcoFurn Finland product range. They have been cooperating for a long time, so the EcoFurn Store has expertise in all matters related to EcoFurn Finland’s products.


When we started cooperating with the EcoFurn Store, our goal was to increase the Ecofurn Store’s online sales and make the company’s operations more online. In marketing, we wanted to introduce channels other than Google. At Ecofurn Store, we started by creating all the necessary accounts and optimizing the existing ones. In marketing, we introduced three new channels and systematically began to increase marketing in these. Facebook, Instagram and e-mail became new channels for marketing.

Our goals and steps in digital marketing were:

  • Organic raise on Facebook and Instagram channels
  • Audience survey, with which we used various tools to find out the most important target groups in order to make advertising more effective and efficient
  • We created targeted sales ladders where we got the most out of it
  • Utilization of customer register and e-mail marketing


After investing in the company’s online store, Ecofurn Store made online sales its main business. Proper monitoring and marketing development created excellent results and we increased e-commerce sales 7 times compared to the previous comparable period.
We increased e-commerce visitors by 350% and e-commerce sales by up to 748%. We started getting results from the first month and the customer and cooperation with us continues.

“Collaborating with Ideally has been easy, and what is important to me is that they are in close contact with their own customers. The great results were also a very positive surprise. If you need a competent, young and effective partner for digital marketing, I highly recommend Ideally, thank you!”

Jerry Keskinen, EcoFurn Store

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The monthly fee  includes the following:

  • Own communication environment for quick messaging
  • Weekly reports
  • Own number for the call system (Aircall, LeadDesk)
  • Monthly meeting
  • Creation of lists according to the customer profile
  • Team: SDR team, Account Manager and Sales Assistant

Price of one appointment: You only pay for completed appointments.

Our contracts always have a one-day notice period.

*Amounts are indicative estimates collected from several data points.

SDR: Sales Development Representative. Responsible for contacting and arranging meetings.

SDR manager: A person who is responsible for the SDR team and the business intelligence team. Leads, manages, sets goals and develops the whole operations.

Business intelligence:  The person responsible for doing the “back office”. Creates contact lists and is responsible for implementing the technical side and reporting.

Recruitment cost: A one-time payment for the costs associated with hiring a new person.

Software: Software costs for the contact lists and the tools used for the contact itself.

*Amounts are indicative estimates collected from several data points.