How to Enter the Finnish Market: A Comprehensive Guide for Businesses


As a sales outsourcing company, we understand the challenges and opportunities that come with entering new markets. Today, we’ll be focusing on the Finnish market – a lucrative, yet often overlooked, destination for businesses looking to expand. Finland boasts a strong economy, a well-educated population, and a reputation for innovation. In this blog post, we’ll provide you with a comprehensive guide on how to enter the Finnish market and make the most of this exciting opportunity.


1. Do Your Research

Before entering any market, it’s crucial to conduct thorough research to understand the local business landscape, consumer preferences, and competition. Start by analyzing your target audience and identifying the unique selling points of your product or service that will resonate with Finnish consumers. Also, examine the competition to identify potential gaps in the market that you can capitalize on.


2. Understand the Regulatory Environment

Finland has a reputation for being a business-friendly country, but it’s essential to familiarize yourself with local regulations to avoid any potential pitfalls. This includes understanding the tax structure, labor laws, and any industry-specific regulations. Working with a sales outsourcing company like ours can help you navigate the complex regulatory environment and ensure compliance with local laws.


3. Localize Your Product or Service

To successfully enter the Finnish market, it’s crucial to tailor your product or service to local preferences. This could involve translating your marketing materials, adapting your product to meet local standards, or even developing a new product line specifically for the Finnish market. Localization shows your commitment to the market and can help you build trust with local consumers.


4. Establish a Local Presence

Having a local presence in Finland can be invaluable for building relationships and gaining credibility. This can involve setting up a local office, hiring local staff, or partnering with a Finnish company. As a sales outsourcing company, we can help you establish a local presence quickly and efficiently by providing a ready-made sales team with extensive knowledge of the Finnish market.


5. Develop a Marketing Strategy

A strong marketing strategy is essential to make an impact in the Finnish market. This should include both online and offline channels, with a focus on building brand awareness and generating leads. Social media platforms like Facebook, Instagram, and LinkedIn are popular in Finland, so make sure your marketing strategy includes a strong social media presence. Additionally, consider participating in local events and trade shows to showcase your product or service and network with potential partners and customers.


6. Build Relationships with Key Stakeholders

In Finland, business relationships are built on trust and mutual respect. Take the time to develop strong connections with key stakeholders, such as suppliers, distributors, and local authorities. This will not only help you navigate the Finnish market but also provide valuable insights and opportunities for growth. Remember, networking and face-to-face meetings are highly valued in Finland, so make sure to prioritize these activities.


7. Monitor and Adapt

Entering a new market can be a learning process, and it’s important to continually evaluate your progress and make adjustments as needed. Keep track of your sales performance, customer feedback, and any changes in the market landscape. By staying agile and adapting to the needs of the Finnish market, you can maximize your chances of success.



Entering the Finnish market offers significant opportunities for businesses looking to expand into a stable and innovative environment.

By conducting thorough research, understanding local regulations, localizing your product, establishing a local presence, and developing a strong marketing strategy, you’ll be well on your way to success in the Finnish market.

Partnering with a sales outsourcing company like ours can provide invaluable support and expertise to help you navigate this exciting journey. Contact us now!

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The monthly fee  includes the following:

  • Own communication environment for quick messaging
  • Weekly reports
  • Own number for the call system (Aircall, LeadDesk)
  • Monthly meeting
  • Creation of lists according to the customer profile
  • Team: SDR team, Account Manager and Sales Assistant

Price of one appointment: You only pay for completed appointments.

Our contracts always have a one-day notice period.

*Amounts are indicative estimates collected from several data points.

SDR: Sales Development Representative. Responsible for contacting and arranging meetings.

SDR manager: A person who is responsible for the SDR team and the business intelligence team. Leads, manages, sets goals and develops the whole operations.

Business intelligence:  The person responsible for doing the “back office”. Creates contact lists and is responsible for implementing the technical side and reporting.

Recruitment cost: A one-time payment for the costs associated with hiring a new person.

Software: Software costs for the contact lists and the tools used for the contact itself.

*Amounts are indicative estimates collected from several data points.