Creating value to 4business and their customers through multi-channel marketing automation

4business is a growth company founded in 2014 that eases the challenges of working life with the automation of business premises and high-quality presentation technology. 4business has a mission to take customer encounters to a new level intelligently with image, sound and light. Professional service is the core value of the company. 4business believes that the automation of business premises and efficient presentation technology can bring significant added value to both customer encounters and in-house meetings. 

From the beginning, the goal of marketing has been to create added value for the customer through content marketing throughout the sales process. 4business needed people who know what to do and when. Ideally fitted that job perfectly.

The best possible partner to help us make the best out of the available euros

-Ville Honkanen, 4business, CEO


4business has been really pleased to cooperate with us. We have received the most praise for being able to help them with the multi-channel marketing and sales automation. This process has included, among other things, search engine optimization, release date planning, and various operational tasks for numerous marketing channels, as well as CRM-related integration and development work. The customer also thanks us for our active ideation, activity and responsiveness in their direction from the very beginning of our cooperation to this day. 


I actually recommend Ideally to any organization that needs quality marketing without wanting to commit permanent resources to it. In other words, if you don’t have a really knowledgeable marketing manager in your company and some kind of assary, then at that point you already know you need Ideally.

-Lari Pakkanen, 4business, Sales Manager

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The monthly fee  includes the following:

  • Own communication environment for quick messaging
  • Weekly reports
  • Own number for the call system (Aircall, LeadDesk)
  • Monthly meeting
  • Creation of lists according to the customer profile
  • Team: SDR team, Account Manager and Sales Assistant

Price of one appointment: You only pay for completed appointments.

Our contracts always have a one-day notice period.

*Amounts are indicative estimates collected from several data points.

SDR: Sales Development Representative. Responsible for contacting and arranging meetings.

SDR manager: A person who is responsible for the SDR team and the business intelligence team. Leads, manages, sets goals and develops the whole operations.

Business intelligence:  The person responsible for doing the “back office”. Creates contact lists and is responsible for implementing the technical side and reporting.

Recruitment cost: A one-time payment for the costs associated with hiring a new person.

Software: Software costs for the contact lists and the tools used for the contact itself.

*Amounts are indicative estimates collected from several data points.