Optikko Kivinen is a private eyewear store in Hämeenlinna, Finland. Family business has been operating for more than 50 years offering opticians and ophthalmologist services. Optikko Kivinen was also a member of the Synsam chain for a long time, but is now an independent player in the field in Hämeenlinna, Turenki and Lammi.
The company’s problem in the initial situation was the incompetence and lack of time in social media marketing. We started cooperating with Optikko Kivinen, and with our planned activities we eased the company’s burden and generated more sales for the company through online marketing.
Our goal was to make Optikko Kivinen a brand known to everyone around their business area. Through all the marketing channels, we effectively reached the company’s old contacts as well as new potential customers.
Our goals and steps for digital marketing were:
- Remarketing for existing customers
- Design and implementation of comprehensive social media marketing
- Utilization of campaign packages and collection of customer register
- Optimizing Google marketing so that those looking for optician services know where to come
Our biggest threat was that Optikko Kivinen is a brick-and-mortar shop, and it is often harder to monitor in terms of marketing results. However, we actively monitored the number of leads and the effectiveness of targeted campaigns with various coupons and special offers. We managed to increase the number of website visitors by 350%, repatriate traffic from people seeking optics from Google by 14%, and reached approximately 40,000 potential customers per month.
“Campaigns made with Ideally have helped us a lot. We have gained new customers and our awareness has increased in the region. ”
Ilkka Kivinen, entrepreneur, Optikko Kivinen
