Target group mapping and retargeting of social media marketing created a good growth platform for Papurino

Papurino is a design house founded by three entrepreneurs. Papurino designs and manufactures interior design products from natural materials, utilizing modern technologies. Papurino’s values ​​are based on an ecological production process and ethics, and the company’s production chains are transparent. They favor local production and small domestic producers, but still manufacture most of their products in their workshop in Turenki.

When we started the marketing cooperation, our goal was to promote Papurino’s brand more effectively and to make marketing more efficient and productive. There was also a need for planning and a clear framework for marketing.

We started by optimizing all the social media accounts in Papurino and doing an accurate mapping of the target groups. At the same time, we became thoroughly acquainted with the industry and its principles. After finding the right target group, we started carefully planning campaigns on Facebook and Instagram.

Our goals and steps for digital marketing were:

• • Finding the right target groups with different tools
  • Building remarketing and email marketing as an important part of the marketing as a whole
  • Utilizing the customer register efficiently
  • Well-planned campaign packages
  • Good targeting of social media marketing
  • Continuous marketing development as part of a marketing service

Papurino sells its products in an online store, so we put all the necessary tracking codes in place and found out very precisely how marketing works and how we start to develop it. We started to get results after a couple of months of cooperation and they continue to emerge every month, constantly evolving. Thanks to the marketing measures we take, about 50% of future purchases are made through the online store. We reached about 200,000 people every month and improved Papurino’s monthly sales by up to 165%.

“Ideally is well acquainted with our company, us and our industry. They have good ideas and tools just for our marketing needs. Monthly meetings are nice and really important. Reviewing goals and results together on a regular basis helps to structure the work done and design new marketing strategies. In the past, we collaborated with a larger marketing company and the results were meager. A couple of phone calls a month wasn’t enough at all. Lari thinks about the best of the company and is always ready to try new ways creatively! ”

Anna Tuomela, entrepreneur, Papurino Oy